Organizing Marketing Research and Information on Internet Marketing

Internet Marketing Strategies

The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...

Marketing and the Internet: a Research Review

Marketing Operations Efficiency and the Internet: An Organizing Framework

A business can leverage the potential of the Internet to enhance the effectiveness of its competitive strategy as well as the efficiency of its operations. While the former has received considerable attention in literature, there is a dearth of research on the later. This paper focuses on leveraging the Internet for enhancing the efficiency of a business’ marketing operations. We propose an org...

Using Internet Data Collection in Marketing Research

To be successful in the fiercer and fiercer competitive market, precise marketing researches are the basic and critical element. Formal studies of specific problems and opportunities are necessary for a marketer. Marketing research can help to realize these by market survey, product-preference test, sales forecast, and advertising evaluation, etc. Philip Kotler (2000) defined marketing research...

Marketing and the Internet:

This paper reviews the research to-date on how the Internet is impacting marketing. It focuses mainly on academic research published in US journals, but includes selected material from other sources. It covers internet adoption and usage; online purchasing behavior; internet advertising; internet economics and pricing; channels and intermediaries and online marketing strategy. The final section...